This is the 2nd part of an earlier article.  What is a typical open rate?

Based on everything we have seen here at Email&Go, and on the other research out there, the bottom line is this:

If you are getting an open rate between 20% and 40%, you are probably somewhere around average.

Very few lists of reasonable size are getting much above 50% open rates from normal campaigns. Your list may have some specific factors that give you higher rates; if so, well done.

However, don’t expect to be getting 80% open rates. People are too busy, inboxes are too full and the measurements are technically limited. If, after all that, you are still interested in seeing specific figures, see the footer for some references you can browse through.

How can I increase my open rate?

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few things you could try:

• Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
• Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Friday afternoon email would be welcomed.
• Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

This entry was posted on Tuesday, December 30th, 2008 at 9:42 pm and is filed under Tips & Tricks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.